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Concurrent Systems, founded in 2005 has grown from humble beginnings to a thriving business employing over 60 staff members.

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SmartShop

MARKETING IDEAS TO MOBILE SHOPFRONT

Concurrent Systems’ SmartShop is a market leading, all-in-one, mobile bundle creation, orchestration, provisioning and benefit management shop front offering a rich and customised subscriber journey.
By reducing time to market and boosting throughput of new offers operators can gain a strong competitive edge.
SmartShop’s UNcoded creation of bundles – simply configured using a graphical interface – reduces the operator dependency on developers and technical experts.
Orchestrating between external systems, SmartShop provides seamless charging, provisioning and lifecycle management of a range of digital benefits to the subscriber.
Out-the-box features can be configured to provide additional monetisation opportunities for the operator.
SmartShop places the focus on active subscriber engagement and a personalised approach to subscribers leading to repeat purchases and loyal subscribers.


BE FIRST TO MARKET!

We understand the need of the modern operator to increase the throughput of new bundles and gain the first-to-market advantage by creating and launching attractive offers rapidly. SmartShop’s simplified and UNcoded bundle creation environment allows for rapid launch of new offers by combining powerful business logic with configurable mobile benefits into diverse and flexible offers – all through simple configuration in the user interface.
No coding, no call flow definitions, no logic trees.
Gain the first entrant advantage and increase market share by launching bundles more frequently and faster with SmartShop.

ORCHESTRATION

SmartShop integrates to external systems used within the operator network – such as the Charging System, Mobile Money, Electronic Voucher Distribution system and other benefit provisioning platforms – deftly orchestrating the charging, provisioning and lifecycle management of digital benefits to the subscriber. SmartShop reduces the complexity of the management of numerous network elements and makes the multi-benefit bundles available to the subscriber from the digital shop front.

THE SUBSCRIBERS’ MOBILE PHONE BECOMES YOUR SHOP FRONT

Operators take their raw mobile benefits and combine these into attractive offers to suit a wide range of offers meeting subscriber needs and tastes. All bundles are launched directly to the shop front conveniently accessible anywhere, anytime. This USSD menu allows the subscriber to easily browse all available bundles, make purchases and perform status queries.

SUCCESSFULLY MONETISE DATA

SmartShop allows the operator to concentrate on designing a winning subscriber journey to realise data monetisation opportunities by providing a custom experience to the subscriber, making recommendations for purchases and stimulating spend appetite.
On-demand or customised offers based on usage  meet the subscriber at their point of need and increase their sense of satisfaction (and loyalty) toward the operator. SmartShop allows the operator to upsell, cross-sell and ensure repeat sales to defined market segments while delighting the subscriber!

KEY SMARTSHOP FEATURES

 

ADDITIONAL REVENUE CHANNEL
  • SmartShop provides an Application Programming Interface (API) allowing Third Party programs to interact with SmartShop through the API creating an additional avenue to make the configured offers available to subscribers.
  • Additionally the API can be integrated with the operator Customer Care module for richer customer interactions and subscriber assistance.
MEASURE
FOR SUCCESS
  • SmartShop includes a Business Activity Monitoring (BAM) interface with visual representations of key performance metrics.
  • BAM lets marketing managers control the entire service-offering process in real-time and make adjustments when required to improve marketing effectiveness.
  • The visual interface allows managers to populate their screen with their own selection of Performance Indicators for monitoring.
  • SmartShop provides a comprehensive range of reports, including key performance statistics such as daily revenue, subscriber uptake and subscriber activities for individual offers and groups of offers.

MARKET
SEGMENTATION

  • Improve marketing effectiveness by means of dynamic micro market segmentation.
  • SmartShop assists in increasing subscriber spend through targeted offers to defined market segments based on specific combinations of Class of Service criteria
MASS
CUSTOMISATION
  • One size does NOT fit all! SmartShop drives promotion uptake through mass customisation of offers satisfying the diverse needs of segments.
  • Custom benefits are available to subscribers based on usage, individual needs or subscriber class of service.
  • On-demand benefits are available based on available balance

SMARTSHOP BROCHURE

mobile telecommunication

Click Here to download the SmartShop product brochure.

 

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